Case study : PODERCARD
Digital banking for the Latino Community

  • Goals

    The PODERcard team knew the strategic importance of building a first-rate bilingual experience. They needed a team that had the know-how, and cultural savvy to create a great user experience. The expectation was to reach high conversion growth and retain optimal retention metrics.

  • Solution

    We launched a comprehensive go to market strategy that included:

    • App and app store
    • Advertising and SEO
    • Lifecycle emails, SMS and push
    • FAQs and support
    • Social media

  • Results

    ✓ 4.8 user rating

    ✓ 250K users in first 6 months

    ✓ Churn rate under 10%

    ✓ 80K organic visitors / month

Building every step of the user journey

  • With a mixture of digital ads, email campaigns and organic SEO, we drove a rapid adoption of the app, garnering over 250K users in 6 months.

  • Thanks to vigorous testing we were able to identify the most impactful product benefits and highlight them on the website and app store.

  • The team focused on creating a flawless app experience so users would be delighted, no matter what they attempted to do. If there was a question, members had access to a 28-page FAQ.

  • It was important to provide value beyond a banking app, and members found this through the active social channels and newsletters.

Driving awareness

Ads

Articles

Shifting to Consideration

  • Website

  • Google Play

  • Apple App Store

Achieving Retention

App copy

FAQ

Creating Advocates

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